Experience of use, patient’s satisfaction

  • By András Rung
  • 20 Feb 2018
  • No comment
  • 1 min

Rung András’s presentation at “Nagy Magánpraxis” conference – download the presentation in English (pdf).
Find below the excerpt of the presentation:

WHAT IS UX?

  • User experience design means planning and visualising functions
    which offer value to user business needs leading to a more efficient design and a higher development standard
  • We are the architects of the digital space

 

WHY UX?

  • Higher sales or more users
  • Faster and more affordable development
  • More affordable maintenance
  • Greater satisfaction

 

DECISION-MAKING BASED ON POTENTIAL REVENUE

  • UX-UI design accounts for 10-15% of development
  • Estimated by measuring and testing profit
  • Calculation of return before development
  • Return on investment within roughly one year, possibly months
  • 83% average KPI improvement

 

CONCEPT

  • Understanding business objectives
  • Background knowledge of the sector
  • Building a workable business model
  • Guidance for the project
  • Savings achieved through proper planning
  • Design thinking

 

RESEARCH

  • Motives, thinking and identifying objectives
  • Defining the required functionalities
  • Methodology tailored to the objectives
  • Context and life situations

 

WIREFRAMING

  • Iteration
  • Consistence
  • Consistence
  • Persona based

 

TESTING

  • Validation of ideas
  • Regular testing
  • Testing by platform

 

CURRENT ISSUES

  • Little and poor knowledge of users
  • Low focus on mobile
  • Poorly-considered user journeys
  • Serious risk in switching
  • Suitable for completing the task
  • Low degree of physician integration

 

FOCUS ON HEALTHCARE

  • Trust
  • Accessibility
  • Differing costs of interaction
  • Straightforward
  • Easy to learn, support
  • Service design approach
  • Observation-based experiences

ABOUT THE AUTHOR

A real veteran of UX by having 13 years of experience. Strong focus on business needs and innovation. András Rung has worked for various institutions and companies since 2002. He is the co-author of the first Hungarian usability book and author of the usability blog Ergomania.

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