Play lego, plan, and dive into finance!

  • By Régeni Anna
  • 2 May 2018
  • No comment
  • 4 mins

What are the future possibilities of playing LEGO?
On 19th of April, 2018 similar to other Hungarian companies we held presentations
at the Ergománia office as part of the Startup Safary conference. We had a short interview with one of our participants from the “Play lego, plan and dive into finance” workshop.

We took part at the Startup Safary Budapest 2018 conference not only as participants, but also as presenters. One of these was held by Dr. Andras Rung, CEO of Ergomania Kft, his presentation aimed to uncover the importance of clean and understandable blockchain interfaces.
The second event at Ergomania was about the wide range of areas where the LEGO Serious Play method can be applied. The speaker was Mate Eizenberger, one of the project and team managers of the company.

We asked one of our guests, Zoe Rimay about the latter one. Zoe received her master’s degree from Mathematics and her interest has gradually led her towards the fields of data analysis and IT. Currently she is working at an investment bank as a software developer. At the moment, she is mostly concentrating on data visualisation at her company. As a plus, she is also teaching high school students Math.

What did you know about our company before coming to the workshop today?
Not much, the only thing I knew is that this company’s main profile is UX design. Nevertheless, I am interested in Lego Serious Play for a while now, that’s why I came to the workshop. I had little if no idea, how the finance part of the workshop will look like.

Tell me a little more about your experience at the workshop!
It was surprising to me that when we were asked to tell about our negative experiences in the bank sector all the other participants were mentioning problems that they experienced as clients. I was the only one amongst them, who criticised the system from the inside and not from the outside. I am not really frustrated by any of the banks’ operations as a client, though this is maybe because I don’t have many interactions with banks in general.

Even though you represented a viewpoint so different from everybody else’s, have you made the other participants understand your perspective?
Totally. At the end we had to build together each piece (or perspective) we had created individually. There were things that turned up multiple times, as a solution, such as the mobile bank.

What further opportunities do you see in such Lego applications?
By using lego, we can do a whole bunch of stuff. As an example, in teaching, you can explain many things by simply playing with LEGO.

Are you already using LEGO in your classes?
As a matter of fact, yes. I have a Creationary package, I usually bring that to my classes. Sometimes, it is really useful to get a lego session instead of a normal class. In this way, for example, I managed to make students who generally don’t like Math at least like my classes.

In which areas can lego help your students?
LEGO might improve spacial vision, logic, it helps in having a better overview of a particular problem and also transforms the way they think in general. LEGO also has packages particularly crafted for teaching but these are generally very expensive and on the other side, the Hungarian curriculum makes it difficult to apply these teaching aids within the walls of schools.
However, there are many tangible concepts in Math that could be modelled very well by LEGO. Such concepts are frequent in the area of combinatorics for instance.

How do you see, could LEGO be used in corporate environments as well?
Of course! In one of our manager’s office there is a handful of LEGO bricks all the time, we can regularly see the end results of the meetings he had.

Back to UX! How do you see, what kind of role can it have in product development?
I’ve been working at Prezi, where we had these UX meetings every week and they were also striving to involve non-UX people to UX related workshops, presentations and trainings. This is why I have an insight about the role of UX. In general though, it frequently happens that UX design is left to the end of the whole process. There where occasions when we just jumped into development, we were doing it as we thought will be good and nobody cared much about the design part. At Prezi, however, we have done loads of user tests and all those were truly informative to us too, because many times the process we thought were very logical turned out to be inapprehensible to the users.

What is your overall impression about the workshop?
I liked the way it was organized, the topic, the location…to tell the truth, everything.

Thank you for your participation!


She has obtained a degree in Cognitive Science from Budapest University of Technology and Economics. She is currently interested in the fields of psycholinguistics, statistics and user experience research & design. Within UX research, her attention is captured by designing and evaluating user tests.


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