UX: The key to your succes for your projects – presentation

  • By András Rung
  • 5 Jul 2017
  • No comment
  • 2 mins

Rung András’s presentation at the E-banking summit on 30th May 2017 – download the presentation in English (pdf) or download in Spanish (pdf).

Find below the excerpt of the presentation:

WHAT IS UX?

  • Designing the user experience means designing and visualising functions that offer value to users defined by business needs. More efficient design and development at a higher standard
  • We are the architects of the digital space

 

WHY UX?

  • Higher sales or more users
  • Faster and more affordable development
  • More affordable maintenance
  • Greater satisfaction

 

PRIORITY FOCUS POINTS IN FINANCIAL UX

  • Business perspective
  • In-depth knowledge of processes and issues
  • Insight on trends and best practices
  • Experience in handling difficult situations
  • Flexible adaptive capacity

 

WHAT DOES THE FUTURE HOLD?

  • Personalisation
  • Integrated sales
  • Research-led design
  • Service design, holistic approach
  • Voice control, chatbots
  • Direct and straightforward communication
  • Interpretative PFM

 

PERSONALISATION

  • Created from an adequate database
  • In-depth understanding of behaviour and thinking
  • Personas that are actually used
  • Modular architecture
  • Continuous measureing and testing
  • UX experts with AI knowledge

 

INTEGRATED SALES

  • Sales processes for identified users
  • Third party sales
  • Context-sensitive recommendations
  • Identification of life situations

 

RESEARCH-LED DESIGN

  • Instead of ad hoc executive decisions
  • Instead of endless arguments
  • Integrated measurement permeating all areas
  • Functions based on mental models
  • Functions based on mental models

 

SERVICE DESIGN, HOLISTIC APPROACH

  • The dominance of mobile first is over
  • No experience without physical processes
  • Service-centric thinking

 

VOICE CONTROL, CHATBOTS

  • The appearance and automation of chat interfaces
  • For the visually impaired, children, the illiterate and people with occupied hands
  • Proper AI and voice recognition
  • Other non-intimate details

 

DIRECT, STRAIGHTFORWARD

  • Easily understandable for users
  • Easy to use
  • No lengthy introduction

 

DECISION-MAKING BASED ON POTENTIAL REVENUE

  • UX-UI design is 10-15% of development
  • Estimated by measuring and testing profit
  • Calculation of return before development
  • Return on investment within roughly one year, possibly within months
  • 83% average KPI improvement

 

HARD CRITERIA

  • Conversion, client acquisition
  • Lead generation
  • Retention
  • Recommendations
  • Worker productivity
  • Savings on costs

 

SOFT CRITERIA

  • Involvement
  • Satisfaction
  • Loyalty
  • Recognition

 

MORE EFFECTIVE SALES

  • StubHub 2.6% = 18 million USD in additional revenue
  • Bank of America +45% registrations
  • fairkolcson.hu 9% conversion
  • 300 million Dollars button on amazon.com

 

LOWER SUPPORT COSTS BY IMPROVING THE SELF SERVICE FUNCTION

  • DELL: 10 million USD cut in support costs thanks to self service
  • Israel Aircraft Industries 22,000 USD investment, 780,000 USD saved

 

COST CUTS ON DEVELOPMENT

  • Development time can be reduced by 33-50%
  • Development cost can be reduced by 50%

ABOUT THE AUTHOR

A real veteran of UX by having 13 years of experience. Strong focus on business needs and innovation. András Rung has worked for various institutions and companies since 2002. He is the co-author of the first Hungarian usability book and author of the usability blog Ergomania.

LEAVE A COMMENT

 
Please enter your name
Please enter your comment