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Startups and UX, Opportunities and Pitfalls

Startup Live debuting in Budapest in October 4-6, sets its sights on no less than its slogan proposes: “Start a business over the weekend”. An international series of events bring together startups and industry-renowned professionals for a few days to help them mentor ideas into truly successful products. Ergománia has been taking part in the event a number of times as mentors as well as the partners of the Hungarian edition, so it is only natural that we’ve decided to share our vast knowledge on what a startup would benefit from the UX approach and what are the pitfalls lurking

The ultimate guide to creating personas and how to use them to enhance your business

What is persona in UX? Personas are a commonly used tools in UX design. It’s a representation of the real target audience data, collected in previous research phases such as user interview. It is suggested at this point to gather information from at least 6 interviews. The information collected will overlap and this is where you have to look for patterns. You can form personas from these overlapping information. Personas are archetypical users whose goals and characteristics represent the needs of a larger group of users. Persona representations include behavioral patterns, goals, motivations, skills, attitudes, and background information, as well

Most interesting applications of blockchain technology

When we hear the word “blockchain” we tend to associate it with the concept “cryptocurrency”. Indeed, the first practical application of the technology by Satoshi Nakamoto, was an infrastructure for the digital currency Bitcoin. Since then, however, the technology has been found useful in several other areas such as finance, real estate, music and many more. The purpose of this post is to outline how technology is connected to the sectors mentioned above and how it can and potentially could improve their existing processes as well as unlock new technologies.   What is Blockchain technology? Blockchain is a chain of

How to Run a productive Design Critique

What is Design Critique? Design critique is an approximately one-hour long, focused meeting intended to provide the designer with systematic and useful feedback on their design.   Design Critique helps build corporate culture Design critique helps evolve an effective feedback culture. During a critique, feedback is not based on a subjective judgment but, instead, everyone proceeds from the same user goals and business goals as the designer. Design critique helps develop simple verbal skills as well as professional language skills. Some people who speak easily, some find it difficult speaking to an audience. As with everything however, you can get

Top 7 Fintech and banking UX mistakes founded on the experience of a leading UX Design agency

Been there, done that: storm clouds are gathering above a project that started off as clear-cut and feasible from both the client and UX agency sides. The third milestone had to be postponed, because more and more interested parties were getting involved, all pushing their own agendas and needs. At one point, management questions the validity of the whole project, and even developers are getting restless because their capacity was tied down to the hours. However, this could have been avoided with thoughtful planning and protocols. This article sheds light on the biggest pitfalls in designing digital fintech products, and

How we Fixed our Dishwasher’s usability problem with 3D Printing

We found a UX problem right before us; in our kitchen As in most of the working spaces, the dishwasher is in constant use in our office. Everyone can load it, empty it, or just pick out a mug for a quick coffee. But how can you decide whether the dishes in the machine are clean or dirty? It’s not always obvious without close examination or touching some of the dishes. That’s where we came up with an idea. We’re a UX agency anyway – why don’t we fix this usability problem?   First, we came up with the simplest

How service design optimizes passenger flow?

What is service design and why is it important to use at airports? Service design is a process to organize people, infrastructure and communication of service to optimize its quality and the relationship between the service provider and the customer. The purpose of service design is to create a service which is user-centered, relevant and competitive. In 2017 more than 4 billion passengers traveled by air that involved 8 billion passenger journeys through the airport around the world. According to the International Air Transport Association (IATA), the number of air passengers may double to 8.2 billion by 2037. Airports can

The Top 10 Global Trends you need to follow about insurtech in 2019

The insurance industry used to be tech lazy. It’s not true anymore. It is projected that in 2019, 2 billion USD will be injected into the emerging insurance technology industry, also known as insurtech. Nowadays, we can easily calculate an insurance quote with a few clicks, or manage our coverage online. We no longer need to be physically present to manage our insurance. Insurance companies that strive for a leading position should be open to the following tech trends. Artificial intelligence and Machine Learning In 2018, more insurance and insurtech companies started using integrated AI. In 2019, companies will complete their

The manifestation of Norman’s emotional design principles in 3 modern examples

Donald Norman’s world-known work ‘Emotional Design’ is one of the most famous books among UX and UI practitioners. In this book he distinguishes 3 levels of design based on the nature of the impact they have on users. These are the visceral, the behavioural and the reflective levels. These principles can be discovered even in the now trending fields such as virtual reality (VR), voice user interfaces (VUI) and even self-driving cars. In this article, we are introducing design aspects from all the areas mentioned above organized by the 3 levels Norman defined. Visceral design is affecting the most instinctive

What is PropTech and how it may Change our Everyday Life

PropTech – the buzzword of 2018 seems to be staying with us in 2019 as well. This red-hot portmanteau, along the lines of FinTech, was created by journalists some time last year from the words property and technology, and refers to every technological or financial innovation that affects the development, management, selling, buying, or renting of real estate.   What are the Driving Forces behind PropTech? Various factors may affect what sort of innovations we may expect in the PropTech field in the near future. In this article, we look over 4 key factors: software, hardware, social changes, and financial