Donald Norman’s world-known work ‘Emotional Design’ is one of the most famous books among UX and UI practitioners. In this book he distinguishes 3 levels of design based on the nature of the impact they have on users. Read more
Chatbots have become mainstream recently. Today, the majority of stores and services have chatbots. Read more
Digital money trading and managing tools have improved significantly since 2009 when released. At the beginning, we hardly had any possibilities to buy cryptocurrencies for traditional (or as it is called within the crypto society, fiat) money. Read more
Microinteractions are functions that are able to do one thing but one thing well. Microinteractions feel natural and thus remain uncovered; they’re making people feel delighted without making them realize how much thought went into one single step. Read more
What was the task we had to complete? We had a remote UX researcher and an assistant on one side and a tester on the other side. So we had to be able to stream the tester’s face and screen in real-time and additionally, due to post production purposes we also needed to be able to record the session, in order to cut and edit the material. Read more
About Indi Young Indi Young started her career as a software engineer, with a Computer Science B S graduating in 1987, in her early projects, she realized that there was a gap between what computer scientists knew about the users, as engineers and creators, and what people were trying to ultimately accomplish. This was the recognition that turned Indi Young towards UX research and led to the foundation of UX agency Adaptive Path in 2001. Read more
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