Recognizing the change in customer’s demand, the planning primarily happened on mobile first concept, meaning that the wireframes were constructed for mobile screens first. The interface is an improved version of the mobile first wireframing based on the acquired experiences.
The whole project consisted of different work phases. The development started with an intensive research where all the user flows were mapped. We were able to understand deeply what is the process when a customer requires to make an insurance or report a damage. Personas were created and usability tests were performed together with best practice researches in order to implement the best solutions.
Easily accesible products and services on the main screen.
Ergomania and Genertel founded together the concept during design studios and workshops, as it is crucial to make the base of a new way of thinking together with the client. Ergomania added the methodology and tools, Genertel put the years of their professional experience into the project. A chatbot was introduced into this project which is amongst the first in Hungary. The chatbot asks the user, orders questions making the process easier. At the end of the project Genertel customers benefited of an intutive and more focused platform.
Design studio in progress
For a better user experience the conventional way of communication with the customers had to be changed. As a result the process of contracting is less monotonous, there are no forms to fill out, the customers encounter a friendlier experience.