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How can we get to know the “unknown”?

Design Thinking (which refers to creative strategies designers use during the process of designing) is a technique that we should definitely pay attention to. It is becoming increasingly popular in business, and it is used for example by Apple, Google, Samsung and GE. It certainly owes its success to the fact that this creative and innovative method places the user at the centre. Its core concept is to be open to users and their actual needs and concerns. Never think that you know the users precisely, including their motives and desires. Design Thinking is a great and indispensable solution if

Experience of use, patient’s satisfaction

Rung András’s presentation at “Nagy Magánpraxis” conference – download the presentation in English (pdf). Find below the excerpt of the presentation: WHAT IS UX? User experience design means planning and visualising functions which offer value to user business needs leading to a more efficient design and a higher development standard We are the architects of the digital space   WHY UX? Higher sales or more users Faster and more affordable development More affordable maintenance Greater satisfaction   DECISION-MAKING BASED ON POTENTIAL REVENUE UX-UI design accounts for 10-15% of development Estimated by measuring and testing profit Calculation of return before development

Business Model Canvas: Complete business model on a single sheet of paper

Many years ago business plans were documents that spanned tens of pages. They were later cut down to 3-5 pages. But as our environment changes- so does the business environment. Startups come and go, they may or may not survive one year, so the business plans also have to be revamped. Because something that we can imagine today and describe in a detailed 30 page document may change in three months’ time due to our fast-changing business environment. This is why the Business Model Canvas based on research by Swiss economist Alex Osterwalder and co-created by 470 “Business Model Canvas”

4 Innovative FinTech Apps that Changed Digital Banking in Hungary

When the first microchips were created, no one assumed that the IT industry would invade the markets of almost every sector. The 21st century saw an acceleration of this trend with the advent of Fintech in addition to a number of other changes. The intertwining of the financial and technology industries is not merely a necessity in the era of constant efficiency improvements and cost cutting measures, but also a new opportunity to familiarize users with new convenience services never seen before. Let’s be honest, laziness (or the pursuit of comfort, if you wish) is a serious motivational factor for

Sketching ideas without restrictions: what is Design Studio?

Design Studio is one of the best and easiest methods of Design Thinking, and essentially consists of participants making various drawings of the interface that they consider adequate and relevant. This allows them to think and find common ground without any restrictions, which is not necessarily a given in mainstream developments. It is aimed at addressing the lack of information characteristic of the initial phase of projects. With this method, you can draw lines, squares and write text with the client and even typical users. In a nutshell, it is that simple. Having that said, if a participant does not

Big data visualisation

Rung András’s presentation at Data-driven Leadership Bootcamp. Find below the excerpt of the presentation. You can download the presentation here DEFINE YOUR AUDIENCE What do colours mean? Which direction the reader used to reading? Which icons is the user familiar with? Readers are inside or outside industry?   CONTEXT OF USE What information do readers need in order to be successful? How much detail do they need? How long does she have to make it effective? Service design, holistic approach   UNDERSTANDING THE DATA STRUCTURE Is it a time-series? A hierarchy? How many dimensions does it have? Which are the

Practical tools for measuring websites and identifying flaws

For many people, the premise that an interface should be tested and undergo comprehensive research is no longer surprising. Larger, more conscious organisations (such as OTP eBiz) are starting to supplement the development process with strings of interviews (including interviews to assess mental models) Research and testing is recommended throughout the entire development process; situations where we want to perform a specific measurement on an existing interface can also arise after development has been completed because either we perceive a hiccup or our users tell us about it. Alternatively, we may find a flaw with the interface that could have

Fintech UX trends – The time of voice first is here

Rung András’s presentation at the FinTechRadar on the 18th of October 2017. Find below the excerpt of the presentation.   You can also download the presentation here. PRIORITY FOCUS POINTS IN FINANCIAL UX Business perspective In-depth knowledge of processes and issues Insight on trends and best practices Experience in handling difficult situations Flexible adaptive capacity   WHAT DOES THE FUTURE HOLD? Personalisation Integrated sales Research-led design Service design, holistic approach Voice control, chatbots Interpretative PFM Direct and straightforward communication   PERSONALISATION Prepared by an adequate database users In-depth understanding of behaviour and thinking Personas that are actually used Modular architecture

REAL QUICK WINS WITH OTP Romania

We started negotiations with OTP Romania about a long term UX cooperation in early 2017. It turned out quickly that long term plans are quite challenging but they have a currently running project in what they need immediate help. As the Hungarian OTP Bank they were planning to launch a full personal loan origination process. Since personal loan is a key product for the bank it is important that every step of the process would be as good as possible.     OTP Romania did not have to much time to change anything before the launch but they still wanted