Raiffesisen Bank wanted to improve engagement with customers, what we did was blending business strategy and UX design carefully and creating a comfortable and user friendly internet Bank by removing all the obstacles and misleading items, implementing instant actions to purchase products and services and providing proper user feedback on the results of their actions.
- Design supervision
- dr. Andras Rung — Senior UX designer
- Mark Gerzso — Project management
Last year we redesigned the internet bank of Raiffeisen Romania together with Bankfutura E-finance Research (business concept). We participated in the redesign of the retail, SME and corporate pages and introduced several small and great changes. During the process we paid a lot of attention to business considerations but our primary goal was to create the most comfortable and user-friendly internet bank of the Central-European region. The demo of the whole retail section is available on video. We simplified the language and the processes regarding transactions in order to be easily manageable by users who are not very familiar with the banking vocabulary and processes.
The new design is easily accessible for tablets due to the bigger buttons and the easy-to-tap visual elements.
We simplified the menu to ensure easy access to important features and to help the user in the navigation
Color, arrangement and size were utilized to highlight emphasis and help users to find important features in the internet bank.
All misleading items and obstacles were removed from frequent processes (for example, money transfer) to make them fast and effective.
We applied consistency in design (elements that look the same work the same way) and in the processes (choice of action, validation, feedback).
Long and often apologetic help texts were removed and the processes were designed to be simple and self-evident. Options to purchase products and services were introduced to the internet bank to increase online sales activity (credit card request, savings management).
We made instant actions available on screens which can help the users to achieve their goals.
Users always get proper feedback on the results of their actions