Business goal and KPI definition

03

Analyse and concept

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KPI definition is based on relevant business goals. Several KPIs are applied in former projects:

  • Number of organic search results
  • Micro and macro conversion rates (global, and based on traffic source/campaigns)
  • CAC (Customer acquisition cost)
  • Online acquisition results (number, volume, value)
  • Cross-sales results

The more opportunities we have to examine the leads / users’ journeys in the client’s internal tools (CRM, account management tools), the better we are able to monitor business performance.

KPI definition is based on relevant business goals. Several KPIs are applied in former projects:

  • Number of organic search results
  • Micro and macro conversion rates (global, and based on traffic source/campaigns)
  • CAC (Customer acquisition cost)
  • Online acquisition results (number, volume, value)
  • Cross-sales results

The more opportunities we have to examine the leads / users’ journeys in the client’s internal tools (CRM, account management tools), the better we are able to monitor business performance.

  • Information from client:Current analytic techniques, KPIs
  • Client cooperation:Cooperation in defining KPI
  • Deliverables:KPI list, measurement points, proposal about how to increase engagement