Defining KPI

03

Analyse and concept

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KPI definition is based on relevant business goals. Several KPIs are applied in former projects:

  • Number of organic search results
  • Micro and macro conversion rates (global, and based on traffic source/campaigns)
  • CAC (Customer acquisition cost)
  • Online acquisition results (number, volume, value)
  • Cross-sales results

The more opportunities we have to examine the leads / users’ journeys in the client’s internal tools (CRM, account management tools), the better we are able to monitor business performance.