The extensive usage of personas (fictive users representing specific user groups) facilitates design work and makes it more effective. We create personas based on the user data and user groups specified by the client and we rely on what we learned during the stakeholder and user interviews. We also harmonize user needs with the relevant business goals.
- Information from client:Documents on user groups, surveys, analytics
- Client cooperation:Provide information from related departments (marketing, costumer service)
- Deliverables:Personas in 1-2 pages (PDF)