Our wide range of services covers the entire production process. We have in-depth knowledge and experience in the field of UX methodologies that compete with those of large international agencies.
- Stakeholder interviews – Defining business goals
- Business goal and KPI definition
- Website, webshop, application analysis
- Analysis of web analytics (like Clicktale)
- User Interviews
- Ethnographic research
- Diary study
- Creating mental models – User needs assessment
- Best practices research, competitive analysis
- Lego Serious Play
Stakeholder interviews – Defining business goals
Stakeholder interviews focus on online sales. Personal meetings are essential with competent stakeholders in order to discuss the most important micro and macro conversions. During the discussions we provide feedback for the client regarding the feasibility of his or her ideas from the users’ point of view.
Business goal and KPI definition
KPI definition is based on relevant business goals. Several KPIs are applied in former projects:
- Number of organic search results
- Micro and macro conversion rates (global, and based on traffic source/campaigns)
- CAC (Customer acquisition cost)
- Online acquisition results (number, volume, value)
- Cross-sales results
The more opportunities we have to examine the leads / users’ journeys in the client’s internal tools (CRM, account management tools), the better we are able to monitor business performance.
Website, webshop, application analysis
Our service consists of reviewing the functionality of a completed website, webshop or application, identifying its weak points and proposing solutions for them. The analysis covers usability, design and search engine optimisation.
Analysis of web analytics (like Clicktale)
Web analytics shows us where the users click, what elements they interact with, what elements they think they can interact with and where they focus their attention. This tool is perfect to determine what should be removed or rearranged in the actual content, and identify what gets too much or too little attention. Web analytics also help to decide where photos should or should not be used. We help the client to set up the web analytics tool.
We rely on several sources for needs assessment. We explore the already existing user needs and business goals with the help of the stakeholders and the customer specialists of our client. Prior to the design phase, we use our significant experience in defining user needs and interpret them in accordance with the client’s business goals.
Ethnographic research borrows its methodology from the science of ethnography. That is why it is also called shadowing, because the aim of ethnographic research is to observe the test subject without interference, almost unnoticed.
Ethnographic research can be helpful in examining very complex or critically important design challenges because it is essential in observing and/or interacting with real audiences.
Ethnographic research is a qualitative method, i.e. qualitative analysis is more important than quantitative. Researchers observe and/or interact with study participants in real-life settings.
A diary study requires users to keep track of their activities, thoughts and frustrations in some form of a diary in a specific period of time. Participants may be asked to track specific items like mobile device usage and usage of different software and tools. Diary entries can include: written accounts of events, pictures, video and audio.
The main benefit of a diary study is to get information about the user’s experience over time. Feedback is often provided while the user is interacting with the product, so here we get an instant organic feedback during the actual use.
These are the situation where it is worth to apply this method:
- Tracking how users complete a long process that is likely to take several days, such as shopping for a large/expensive item or looking for a new house or apartment.
- Discovering what motivates users to initiate certain actions, such as using a search engine.
- Determining how an app or website affect regular habits, such as fitness or fertility trackers.
- Assessing retention and/or learnability; for example, seeing whether your users stay engaged with a game after a certain period of time.
Creating mental models – User needs assessment
Mental models relate to the field of cognitive psychology. Mental models consist of mental units created of a system existing in the real world (the process of reading on the paper, the process of shopping in the grocery) including the phenomenon and its connections. Mental models help to implement everyday tasks to online interfaces (reading an e-book reader, online shopping) in a way that will suit the way of thinking and expectations of the users.
To visualize properly we must be familiar with how users think about the process, to which steps they break it down and which notions they use. Where, what and why they emphasize certain instances? The answers are essential in order to build an interface based on the user’s mental models instead of the mental model of the owner or the designer.
Best practices research, competitive analysis
All the analyses and plans require best practice knowledge solutions and consideration of their implementation in the given situation. We are able to gain significant advantage by implementing convincing and tested best practice solutions. Together with the best practice analyses we review available analytics to identify the weaknesses and obstacles which are blocking conversion. Our profound knowledge of Google Analytics helps in this process.
Lego Serious Play
Lego Serious Play is an innovative, experimental facilitative method in which participants must solve a predefined task or situation using Lego pieces.
Lego Serious Play fosters communication within the team, facilitates strategic decision-making, develops collaboration skills and competencies and thus allows participants to come up with creative proposals to a specific problem and communicate their ideas more easily.
One area of application of Lego Serious Play is service design, but it is also suitable for creatively implementing any business idea or
Involving all interested parties in an extremely intensive 5-day workshop series:
- Mapping the problem
- Creating various solutions
- Assessment of the solutions
- Modeling the best variant with a prototype
- Testing the prototype and thus validating the business idea
There is also a shortened, 3-day version of the Design Sprint.
The extensive usage of personas (fictive users representing specific user groups) facilitates design work and makes it more effective. We create personas based on the user data and user groups specified by the client and we rely on what we learned during the stakeholder and user interviews. We also harmonize user needs with the relevant business goals.
Empathy Map is drawn by answering four simple questions, but the resulting drawing gives the clients a more detailed picture on their user types, their thoughts, their opinions, what they do and feel. It helps us to understand them in depth.
Empathy maps, for which data is obtained primarily from user interviews, help to jointly understand designers, product managers, other stakeholders and other team members, and help build empathy for users, while also helping us to learn about their patterns of behavior.
Business Model Canvas
Business Model Canvas is a business plan with easy-to-understand content detail located somewhere between a business idea and a detailed business plan. Business Model Canvas models the components of a planned business in nine areas, in short, written sentences.
Business Model Canvas was created by a team of 470 international experts based on the research of a Swiss economist Alex Osterwalder, with the intent to clearly display and develop the structure and operation of an entire business on a single sheet of paper, a.k.a. the “canvas.”
Using Business Model Canvas makes it easy to see the functionality of any business with any strategic and other design flaws immediately standing out. Another significant market advantage is its adaptability: Business Model Canvas could be readily tailored to reflect the changes in the business environment (and any other, relevant changes for that matter) should these arise at any given time.
Value proposition canvas
Value proposition canvas or as we call it in Hungarian, the value proposition sketch is part of the Business Model Canvas, and at the same time an independent and important element of business planning. Its main goal is to help us understand the needs and problems of our clients.
Business Model Canvas models the components of an imaginary business covering nine areas, in short sentences. At the heart, however, is the value proposition, because in this we clarify what problem we solve for clients and what needs we intend to meet.
Value proposition canvas focuses on understanding user problems and what products and services can solve these problems effectively. This is the value proposition that makes people love and use our clients’ products.
The Kano model is an effective way to measure user preferences, primarily during product development. It was developed by Professor Kano Noriaki in the 1980s, who named the method after his family name.
The main advantage of the Kano model is that it contrasts satisfaction with functionality by classifying customer priorities into five categories (Must-Be, One-Dimensional, Attractive, Indifferent and Reverse) and thus the path to faster and more concentrated development becomes smoother because it separates the “mandatory” from the „good to have” group.
The application of the Kano model is very popular, as it really points to user needs, as opposed to the wishes of the store or product owner, so the development will serve to meet real customer needs instead of imagined ones.
User journeys, experience map
Users go through several mental and emotional states while interacting with systems. With experience maps we can pinpoint the situations where the system’s relationship with the user gets critical. Identifying the problematic situations helps us to find solutions for these potential obstacles.
Card sorting, or page sorting, is a fairly useful tool in designing websites and applications. The purpose of the card sorting method is to easily sort the content and functions to be displayed into groups, also to label or rename the groups in order to help designing and building the structure of the website or application and facilitate the content upload.
Its strength lies in its simplicity, as it can be achieved with even a few sheets of paper and a pen: parts of the planned content are written on the sheets or “cards” and arranged as desired during research.
UX flow design is based on the realization that users can take many different paths when interacting with a product. This may sound like a no brainer, but the focus here is on the flows itself, in a process-based approach: the user does not perform a single thing in isolation (for example, clicking a button), but many interconnected ones, that in turn, form an organic whole.
UX flow design is therefore a visual representation of the many different paths that can be taken when using an application or website. The flowchart can be created on paper or digitally.
The flowchart starts with the consumer’s entry point on the product, such as the login screen or home page, and ends with the final action or outcome, such as purchasing the product or registering for an account.
Navigation, Content structure design
Based on the known features and content we design the structure of features and navigation and define the way they will work together to provide a smooth user experience. One of the most challenging aspects of interface design is the creation of a proper content structure and information architecture. The difficulty lies in the difference of the way of thinking of the companies and their clients. Properly arranged information helps the users to orientate comfortably and motivates them to do their business on your site.
Visualising concepts and ideas is an efficient way to tackle challenges we are trying to solve. It’s the main method to deepen understanding of the design challenge and reaching common ground when used in a collaborative context. Although it doesn’t matter the tool we use (it can be a whiteboard, pen and paper or digital software) it’s important to keep the created sketches during the project for future reference.
Wireframing is a user-oriented digital interface design method that allows us to build a website, software, or application. The aim and purpose of a UX-oriented design is to focus on the user experience while designing digital interfaces to optimize efficiency, learnability, and satisfaction.
Wireframing needs to be applied in the early stages of development when visual design and content have not yet developed. Wireframes also allow for easier communication about the digital interface to be created, as it is much easier to argue and talk along specifics, as if only vague, unrecorded ideas swirl in the heads or float in functional specifications that no one understands and reads.
Service Design means human-centered design. The goal of a Service Design project is to focus on human needs rather than internal business needs, on proven practices rather than formal instructions. The result of a Service Design project is highest quality customer experience for your users with the total fulfillment of your business goals.
We are eager to work with you on the improvement of an omnichannel customer experience, including every touchpoint your customers may encounter when interacting with your product or service, with a special attention to physical interactions.
Voice user interface design
Instructing it to perform certain tasks – from switching on the lights to ordering plane tickets or sending money or getting detailed information. Our cross-functional team of professionals are ready to team up with your business to build a truly innovative voice-controlled product. Our specialized VUI team include usability experts, software engineers, AI experts, linguists, creatives, and copywriters.
Analysis and testing are often supplemented with end-user testing. The aim of user testing is to find out how useful and intuitive is the site, and what kind of attitudes the users show towards it. During the test, potential users are performing typical tasks. We closely observe what kind of difficulties the participants are facing, what are the typical mistakes they make, what are the tasks that require effort and what are their opinions on certain solutions. When they finished the test we ask them about their expectations. Based on the test results we propose suggestions how to modify and improve the site to best serve the client’s goals.
A/B testing is also called split or multivariate testing. The goal of A/B testing is to compare two different versions of a chosen solution to find out which one gives more optimal results.
A/B testing is used in many sectors, from UI/UX design to marketing to medicine. Basically it can be used with high efficiency everywhere where several versions can be tested simultaneously to achieve a goal.
In case of UI design, variations of a call to action button are A/B tested to determine which version performs better among users.
Desirability research: determining the desirability factor
Design elicits a very rapid emotional response from users, ranging somewhere on the scale from highly likeable to neutral to highly repulsive. The role of the almost immediate emotional impression is very important, because it influences the way users relate to the product’s features and usability.
Desirability plays an important role in the UI design process and goes hand in hand with usability. The aim of desirability research is to discover and determine the possible emotional reactions and attitudes of users to a proposed or existing design.
The role of the desirability survey is therefore to validate what the design team needs to change in the existing design to achieve a more positive emotional impact and, of course, to strengthen the brand identity, or, for a product under design, which design variation is more desirable to users.
Treejack validation test
Menu structures are validated with real users who perform tasks related to the menu structure. If task completion is problematic we can modify the structure.
Paper prototype test
Paper prototyping is a very useful component of the design process. Paper prototypes cannot be compared to the testing of the interactive site, its significance is in the modification and finalizing of the design plans based on the feedback. We can only be sure that our design is serving the users’ interest properly if we validate it with paper prototype testing.
The UX guide is a document which presents UX guidelines used during the design, and offers additional principles that will help the site to preserve its content and feature consistency in the long run. Moreover, it helps how the approach used in the wireframes can be applied to further pages.
The aim of the UI design, ie. the design of the user interface, is to create an attractive surface for the target audience, meeting their expectations stemming from the wire frames created earlier. The goal is to find the surface beautiful, meeting their brand expectations, not just usable.
During the UI design, we design the individual screens so that they meet the functional requirements, while taking on an aesthetic, image-fitting look. During UI design, therefore, we focus on appearance and style. The goal of our designers is to create interfaces that users can easily manage and find pleasant to look at.
We create interfaces that fit the image of the client’s company (if needed, we can also create it) and at the same time meet the expectations of our client’s target audience, thus resulting in an optimal user experience created during the design.
Branding could mean many different things. Branding, or brand building, is essentially the activity of giving a company a certain design or symbol to promote its products and services and to make them identifiable. Not so long ago, this was a fairly accurate description of branding – at least that was the general perception at the time.
Branding is such a vast concept that a short and concise definition that truly encompasses all that it stands for cannot be created on its own without either becoming too broad or missing essential elements.
However, branding, or brand building, is most effectively defined as a process of identifying, creating and managing the set of assets and activities that shape the perception of a brand in the minds of the target audience.
There are several definitions of a design system, depending on the focus: components, recyclability or practices.
A design system is a collection and system of components that can be reused in different combinations, thus enabling an efficient and consistent design management.
Components that can be reused in a design system are guided by clear standards and can also be assembled to create any number of applications. Thus, a design system can be said to be a set of interconnected patterns and common practices.
However, this set is organised in a coherent, thoughtful way to support the achievement of the purpose of digital products.
The brand book consists of a document with attached PSD and JPG files. The book presents the graphic assets used during the design in a well documented and organized manner including suggestions and objections to ensure the visual consistency of the site.
Hire a pro UX, UI and Service Designer
For some time now, leaders in digital development and digital transformation disciplines have been struggling with the same thing: that it is quite close to impossible to hire developers and business analysts with the right skillset for a decent salary and within an reasonable timeframe. The trend has recently reached the UX, UI and Service Design fields. Many innovative companies have realised that UX, UI and Service Design services are not needed on an ad hoc basis, but must be relied upon regularly, in line with the design thinking philosophy.
Today, there is no successful digital product nor successful company without thorough and top-notch design. At the same time, it is not easy to find the right person with the right skillset and attitude in time. Ergomania can help you with our hire a pro service. Upon the initial assessment the professional we delegate will be integrated into our client’s team and they continue work together for months or even years, towards a common goal.
WordPress is a cost-effective solution with significant international support for anyone who wants to have their own website. WordPress is a CMS, or Content Management System, originally designed for blogs.
Over the last ten years, however, it has evolved from a blog site to a full-fledged content management system, making it ideal for blogs, company brochures, web shops, portals and even complete magazines.
As an open system, anyone can program developments for WordPress and freely develop the system itself. Therefore, it has the undisputed advantage of a very wide range of templates and plug-ins, which can reduce the time and cost of web development by up to 80%, without compromising on the functionality required.
Prior to the design work, it is advised to run a SEO audit and check the current status of the site. Search engine optimization strategy can be built on the results of the SEO audit and on the former goals of the site. The SEO audit gives guidelines and suggestions which can help increase the daily organic visits of the site by several thousands.
UX mentoring is designed to provide the opportunity to talk to an experienced UX professional to those just starting to learn UX or the ones who are already immersed in UX but are stuck and would like to receive targeted, professional advice.
We often work specifically with startups and scaleups (startups that are capable of sustained growth and are growing rapidly), because UX mentoring does not mean a foundational or comprehensive education in UX. It’s about mentoring, the sharing of professional knowledge, and giving practical advice when someone wants to learn from successful UX professionals about mastery techniques or ways to get over initial hurdles.
Team-based UX mentoring is especially ideal for teams that want to solve specific, complex problems to perform at an even higher level.