Blog posts from
ergomania.

In the digital product market, focusing solely on user acquisition can lull you into a false sense of security. The initial buzz isn't worth much on its own; downloads and registrations can easily hide a desert of abandoned accounts and forgotten applications. The real challenge, and the key to survival, lies in transforming this initial interest into deep, active engagement.

The arrival of Revolut and similar Fintech companies onto the scene is not just temporary market noise, but a shift that is fundamentally shaking traditional banking operations. Although many traditional financial institutions seemingly see the danger – every banker knows Revolut is coming and many are using it – genuine, profound responses are often delayed or insufficient. Today, it's no longer enough to merely introduce new features one after another; the quality of the user experience (UX) and a company's UX maturity can determine which banks will survive and be successful in the long run. Simply put: developing UX maturity is not a "nice-to-have-someday" project, but a critical strategic issue.

Good user experience (UX) is fundamental for a successful digital product. However, it's not enough for something to work well or look good on its own – it must also demonstrate that the work invested in UX brings concrete, measurable business benefits, making the investment worthwhile. Proving the return on investment (ROI) of UX, however, can often be a serious challenge. How can we move beyond subjective opinions and use data to show that UX improvements truly bring tangible business benefits?

Back in the day, the PC effectively tidied up our desks by integrating many different tools into one. Today, our digital devices are filled with applications that are rarely used or used for only a single function. However, artificial intelligence (AI), especially the emergence of advanced conversational interfaces and autonomous AI agents, could bring about a fundamental change: these technologies are capable of radically simplifying our digital interactions. This not only foresees a transformation of the current app ecosystem and even hardware, but could also significantly improve user experience (UX) and digital workflows.

In Asia, a large portion of people use so-called super apps to manage most aspects of their lives, from ordering food to traveling, and even taking out loans. In Europe and North America, however, these services are less popular. What is the reason for this difference, and what might the future hold?

AI is reshaping the banking sector worldwide at an increasingly rapid and dynamic pace. According to some estimates, it could increase financial institutions' profits by 9% within a few years. However, it's also becoming evident that the gap is widening between banks at the forefront of artificial intelligence (AI) adoption and those falling behind.

In the field of user interface (UI) design, 2025 continues the search for balance between simplicity, sophistication, and technology. Minimalism remains fundamental, while more sophisticated yet functional aesthetic trends ‒ including minimalism imbued with personality, morphisms emphasizing materiality, and dynamic typography ‒ add depth and visual interest to interfaces. Meanwhile, design is adapting ever faster to technological advancements, the rise of artificial intelligence (AI), and the strengthening of accessibility as a design principle. Key trends include the rise of interactive spatial design, the integration of AI as an intelligent personalization tool (and increasingly as a collaborative design partner), as well as microinteractions supporting seamless user journeys and the growing importance of voice-based interfaces.

Kazakhstan’s Fintech scene is evolving rapidly at the crossroads of Europe and Asia. From Don Ginsel’s journey with the Asian Credit Fund to the rise of SuperApps like Kaspi, the nation is balancing tradition with tech innovation. Despite challenges from dominant banks, startups like Prosper Pay are reshaping financial inclusion. With strong government backing, high digital adoption, and regional ambitions, Kazakhstan is quietly becoming Central Asia’s Fintech frontier.