Lego serious play
usage in UX design

24 Oct, 2017 | 9 minsutes reading | 2 comments

LEGO® SERIOUS PLAY® (LSP) is a great methodology that builds on team thinking and equal communication.

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The manifestation of Norman’s emotional design principles in 3 modern examples

by Anna Regeni | March 5, 2019 | 10 min read

Donald Norman’s world-known work ‘Emotional Design’ is one of the most famous books among UX and UI practitioners. In this book he distinguishes 3 levels of design based on the nature of the impact they have on users. Read more

What is PropTech and how it may Change our Everyday Life

by Balázs Dömsödi | February 19, 2019 | 5 min read

PropTech – the buzzword of 2018 seems to be staying with us in 2019 as well. This red-hot portmanteau, along the lines of FinTech, was created by journalists some time last year from the words property and technology, and refers to every technological or financial innovation that affects the development, management, selling, buying, or renting of real estate. Read more

How chatbots improve user experience in online banking

by Veronica Torresin | February 7, 2019 | 6 min read

In the recent years, chatbots have evolved and improved significantly and penetrated areas where customer focus has a strategic importance, such as banking. In this article, we are going to present the main reasons behind the broader adoption of chatbot services from a customers’ as well as banks’ point of views. Read more

Where are the Hungarian banks in digitalization?

by Zsuzsanna Imrei | January 23, 2019 | 5 min read

Where do Hungarian banks stand in the region in terms of digitalization? Currently 13 Hungarian banks have mobile applications with great difference in quality.  It is worth to know thorough international research to see the Hungarian market. Read more

How to Improve your UX Writing Skills?
5 tips for Designers

by Balázs Dömsödi | January 7, 2019 | 3 min read

The importance of UX writing can be and has been expressed in many ways in the recent years. In this article, we claim that UX writing is important because it connects the visual elements of your design with the mindset and the vocabulary of the user. Read more

13 essential UX principles to build a great chatbot

by Anna Regeni | December 7, 2018 | 10 min read

Chatbots have become mainstream recently. Today, the majority of stores and services have chatbots. Read more

Digital money applications

by Anna Regeni | November 12, 2018 | 15 min read

Digital money trading and managing tools have improved significantly since 2009 when released. At the beginning, we hardly had any possibilities to buy cryptocurrencies for traditional (or as it is called within the crypto society, fiat) money. Read more

Eye tracking in practice

by Csilla Herendy | September 26, 2018 | 10 min read

Eye tracking which is the process of measuring the point of gaze, is a widespread research method enabling accurate monitoring of the visual efficiency of any internal space or screen, including virtual reality and games. Its main benefit is that the results are unquestionable: you can precisely identify what drew the attention of the research participants and what they avoided altogether. Read more

Master Dashboard’s UX principles

by Zsuzsanna Imrei | August 17, 2018 | 7 min read

The term dashboard comes from automobile dashboard, it has evolved during the decades and it is now also used in the digital world. Dashboards are a dynamic way to visualize data,s track statistics and demonstrate key performance indicators. Read more

Microinteractions

by Anna Regeni | August 1, 2018 | 5 min read

Microinteractions are functions that are able to do one thing but one thing well. Microinteractions feel natural and thus remain uncovered; they’re making people feel delighted without making them realize how much thought went into one single step. Read more

Face and mobile screen recording tools

by Anna Regeni | July 9, 2018 | 5 min read

What was the task we had to complete? We had a remote UX researcher and an assistant on one side and a tester on the other side. So we had to be able to stream the tester’s face and screen in real-time and additionally, due to post production purposes we also needed to be able to record the session, in order to cut and edit the material. Read more

What we get and could get from the Internet of Things?

by Szabolcs Szilagyi | June 5, 2018 | 13 min read

Still invisible to most of us, a huge revolution is unfolding: the Internet of Things, or IoT is exploding, with an increasing number of devices connecting to it, supplying data that is later assessed based on various aspects. According to Gartner’s estimate, by the end of this decade the presence of these devices will be higher by one order of magnitude than the presence of humans. Read more

Blockchain interfaces that match users’ needs

by Andras Rung | April 17, 2018 | 1 min read

Rung András’s presentation at “Ebanking Summit” conference. Find below the excerpt of the presentation. Read more

Indi Young: Mental Models – review

by Anna Regeni | April 3, 2018 | 14 min read

About Indi Young Indi Young started her career as a software engineer, with a Computer Science B S graduating in 1987, in her early projects, she realized that there was a gap between what computer scientists knew about the users, as engineers and creators, and what people were trying to ultimately accomplish. This was the recognition that turned Indi Young towards UX research and led to the foundation of UX agency Adaptive Path in 2001. Read more

Smartwatch applications for Fintech

by Anna Régeni | March 21, 2018 | 8 min read

Since the introduction of the first AppleWatch, fintech applications are present for smartwatches, for instance, fintech applications developed for brokers and investors to help them greatly in monitoring and following constantly the change in stock and rate fluctuations without making them take out their phones from their hip-pocket in every 10 seconds. In present days bank sector is also attempting to catch up with fast technological progress , since by this time it’s practically a must to be able to manage our banking issues purely online. Read more

How can we get to know the “unknown”?

by Csilla Herendy | March 13, 2018 | 3 min read

Design Thinking (which refers to creative strategies designers use during the process of designing) is a technique that we should definitely pay attention to. It is becoming increasingly popular in business, and it is used for example by Apple, Google, Samsung and GE. Read more

Experience of use, patient’s satisfaction

by Andras Rung | February 20, 2018 | 1 min read

Rung András’s presentation at “Nagy Magánpraxis” conference – download the presentation in English (pdf). Find below the excerpt of the presentation: WHAT IS UX? User experience design means planning and visualising functions which offer value to user business needs leading to a more efficient design and a higher development standard We are the architects of the digital space   WHY UX? Higher sales or more users Faster and more affordable development More affordable maintenance Greater satisfaction   DECISION-MAKING BASED ON POTENTIAL REVENUE UX-UI design accounts for 10-15% of development Estimated by measuring and testing profit Calculation of return before development. Read more

Business Model Canvas: Complete business model on a single sheet of paper

by Csilla Herendy | February 8, 2018 | 8 min read

Many years ago business plans were documents that spanned tens of pages. They were later cut down to 3-5 pages. Read more

Fintech, the buzzword of the second decade

by Szabolcs Szilagyi | January 23, 2018 | 6 min read

When the first microchips were created, no one assumed that the IT industry would invade the markets of almost every sector. The 21st century saw an acceleration of this trend with the advent of Fintech in addition to a number of other changes. Read more

Sketching ideas without restrictions: what is Design Studio?

by Bence Horváth | January 9, 2018 | 2 min read

Design Studio is one of the best and easiest methods of Design Thinking, and essentially consists of participants making various drawings of the interface that they consider adequate and relevant. This allows them to think and find common ground without any restrictions, which is not necessarily a given in mainstream developments. Read more

Big data visualisation

by Andras Rung | December 19, 2017 | 1 min read

Rung András’s presentation at Data-driven Leadership Bootcamp. Find below the excerpt of the presentation. Read more

BEHIND-THE-SCENES: DESIGNING INTERFACES FOR THE SIMPLE APPLICATION

by Andras Rung | December 5, 2017 | 4 min read

We were requested to redesign the Simple application in spring of 2016 after having won a tender up against Hungary’s two leading mobile UX agencies. . Read more

Practical tools for measuring websites and identifying flaws

by Csilla Herendy | November 22, 2017 | 13 min read

For many people, the premise that an interface should be tested and undergo comprehensive research is no longer surprising. Larger, more conscious organisations (such as OTP eBiz) are starting to supplement the development process with strings of interviews (including interviews to assess mental models) Research and testing is recommended throughout the entire development process; situations where we want to perform a specific measurement on an existing interface can also arise after development has been completed because either we perceive a hiccup or our users tell us about it. Read more

Fintech UX trends – The time of voice first is here

by Andras Rung | November 16, 2017 | 1 min read

Rung András’s presentation at the FinTechRadar on the 18th of October 2017. Find below the excerpt of the presentation. Read more

Design of Everyday Things – why it is a great resource for UX-ers and everybody else

by Anna Régeni | November 6, 2017 | 4 min read

Donald A. Norman was born in 1935 in America. He graduated from MIT in electrical engineering and from the University of Pennsylvania in electrical engineering and mathematical psychology. Read more

The seven cardinal sins in UX – How not to mess up your financial project?

by Andras Rung | October 26, 2017 | 1 min read

Rung András’s presentation at the E-banking summit on the 11th of October 2017. Find below the excerpt of the presentation. Read more

Lego serious play usage in UX design

by Csilla Herendy | October 24, 2017 | 3 min read

LEGO® SERIOUS PLAY® (LSP) is a great methodology that uses and builds on team thinking and equal communication. It allows the team to clarify and understand current situations, ambitions and objectives, and how they can be implemented. Read more

First place at the Hungarian fintech competition – Simple app

by Andras Rung | October 19, 2017 | 1 min read

The first Hungarian Fintech contest organised by FinTechRadar, the newshub for innovative financial and insurance services has granted “The most userfriendly Fintech Solution” award to the Simple mobile payment application. This is the first award in Hungary to specialize in financial and insurance solutions. Read more

An in-depth insight on users’ real and recurring issues

by Csilla Herendy | September 13, 2017 | 10 min read

How should we start a diary study? We want to know what users do when we are not there with them: what are their recurring problems, what are the actual situations they experience. Ask them to take notes of what they do (preferably in digital form, for example in a private blog, Google Docs, etc. Read more

Tips and tricks to design better date pickers

by Bence Horváth | August 22, 2017 | 6 min read

The date picker can simplify the entry of dates in an input field. Indicating the date may seem like a small, negligible item in an application or a website. Read more

UX: The key to your succes for your projects – presentation

by Andras Rung | July 5, 2017 | 2 min read

Rung András’s presentation at the E-banking summit on 30th May 2017 – download the presentation in English (pdf) or download in Spanish (pdf). Find below the excerpt of the presentation: WHAT IS UX? Designing the user experience means designing and visualising functions that offer value to users defined by business needs. Read more

What do we like about Asana?

by Andras Rung | May 12, 2017 | 3 min read

We have been using Asana since 2013 to manage both UX and web development projects and to keep record and manage general company-related tasks. We are convinced that every company needs some sort of online project management tool, as projects cannot be efficiently managed using only emails and Excel sheets. Read more

How can we motivate people to leave reviews?

by Szabolcs Szilagyi | May 4, 2017 | 3 min read

Comfort is what most internet users strive for in almost every regard. If giving a review or rating is or appears to be too complicated, it will scare off all users besides the most committed ones, which are the ones typically ready to give a negative review. Read more

Voice-based interface design – presentation

by Andras Rung | March 16, 2017 | 1 min read

Rung András’s presentation at the NLP meetup on 22th February 2017. Find below the excerpt of the presentation. Read more

Paper prototype fidelity

by Andras Rung | February 2, 2017 | 5 min read

Prototypes are the representation of a design concept which we prepare in order to communicate or test our ideas. Paper prototyping is a technique that involves quick hand drawn sketches of interfaces which are valuable assets for user testing. Read more

We are seeking a UX-centric frontend developer

by Andras Rung | January 3, 2017 | 1 min read

Why us? We have 15 years experience in designing, testing websites, applications and presentations on the topic. We are considered the leading agency in Hungary. Read more

“Mental images”, mental and conceptual models 2.

by Csilla Herendy | August 26, 2016 | 2 min read

What are conceptual models? The mental model of the interface or website currently being used is referred to in psychology as the conceptual model. This conceptual model is shaped by the mental model of the designer who created and designed the interface. Read more

“Mental images”, mental and conceptual models 1.

by Csilla Herendy | August 26, 2016 | 2 min read

What are mental models and why should every development start by mapping out the user’s mental model of the attitude object (the service, application, topic, etc. )? What are mental models? For centuries, the central question investigated in not only psychology, but also philosophy and linguistics has been how we represent to the world in our minds. Read more

Content strategy

by Andras Rung | April 25, 2016 | 2 min read

“What great content strategy this website has. ” Has any user ever uttered this phrase? Certainly not. Read more

The Price of Interaction

by Andras Rung | March 27, 2016 | 1 min read

The supposition that the fewer the clicks required to reach something, the better the design is ubiquitous. But anyone familiar with UX knows better. Read more

Aristocratic UX

by Andras Rung | March 22, 2016 | 2 min read

When designing new and innovative interfaces, we are trying to predict where we are headed and what the future will bring. What will the new user expectations be, and how will be able to best meet them? Josh Clark has pertinently said that UX does not necessarily bring in new ideas, but implements old dreams instead. Read more

Lets fulfill the business goals

by Andras Rung | October 13, 2015 | 1 min read

When designing or redesigning products we frequently face the situation when stakeholders provide an already finalised concept for UX experts and digital designers to work with. Nevertheless, this process does not support efficient business. Read more

Advice to stakeholders

by Andras Rung | October 13, 2015 | 4 min read

Difficult to imagine the problems and issues the predecessors of today’s usability experts, the architects thousands of years ago had struggled with. It wasn’t easy to build up science and art from nothing, to figure out how things work and how to achieve practicality and beauty. Read more

Join our UX team and make the world greater

by Andras Rung | January 29, 2015 | 1 min read

Do you finally want to create something of lasting value? Join our UX team. Don’t miss this truly unique opportunity! What you will do: Devise the UX strategy and concept Create detailed, high-standard wireframes and prototypes Create personas Fine-tune and visualise business ideas from a UX perspective User testing and interviewing Communicate with clients and gauge their needs Plan user trajectories Create experience maps Cooperate with designers and developers Content management Prepare analytics Support and lead non-senior UX designers (If you are a senior designer) We are open to full-time, part-time, or even self-employed work schemes. Read more

Smart paper prototype

by Andras Rung | October 25, 2012 | 2 min read

We all have seen projects wasting money and time for unnecessary developments and features based on totally wrong design concepts. Good news is we can avoid this with a cheap and easy method. Read more

Five things to get more out of your online shop

by Andras Rung | July 9, 2012 | 3 min read

Even if you own a successful webshop there is always room for improvement in order to reach higher conversion rates: helping the user to achieve her goals by removing obstacles from her way or at least not hinder the user in her activity. Here are five tips to try on your website. Read more

Wireframes and colors

by Andras Rung | June 11, 2012 | 2 min read

A graphic design mock-up and a high fidelity wireframe share several characteristics which makes difficult to see where the work of the UX expert ends and the graphic designer’s starts. Not yet prevalent in Hungary, smart project planning beyond the waterfall model makes possible for the UX and the graphic designer to work on the same task together. Read more

Unity in design

by Andras Rung | April 12, 2012 | 2 min read

The concept of unity is an essential principle in design. Today, we cannot imagine a quality web page without carefully applied typography, color unity and other look and feel elements. Read more

Raiffeisen mobile banking app, a nice try

by Andras Rung | March 27, 2012 | 3 min read

Today, a large company without a mobile page or application is embarrassing. Raiffeisen might as well felt the shame so the Raiffeisen mobile banking app was born. Read more

Wireframing tips

by Andras Rung | September 28, 2010 | 3 min read

For beginners it is often difficult to decide whether pen and paper or digital wireframing is the most efficient and what are the necessary steps that one should consider. Now, let’s have an overview  of the basics of wireframing. Read more

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