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5 articles in: "Research"

  • UX
How to Measure UX ROI and Prove its Business Impact
2025年5月27日

How to Measure UX ROI and Prove its Business Impact

Good user experience (UX) is fundamental for a successful digital product. However, it's not enough ...

  • UX concept creation
How Customer Journey Mapping Fixes Poor Experiences and Accelerates Digital Transformation
2025年4月9日

How Customer Journey Mapping Fixes Poor Experiences and Accelerates Digital Transformation

In today's highly competitive digital environment, where choosing another product or service is lite...

  • Mental models
Qualitative research methods in the world of UX research
2022年11月8日

Qualitative research methods in the world of UX research

There are several qualitative methods for understanding user behaviour, for assessing and researchin...

  • Mental models
Interview techniques for advanced interviewers
2022年8月9日

Interview techniques for advanced interviewers

Because interviewing is quick and easy, it is a popular tool for collecting user feedback. It is a (...

  • UX
Lego serious play usage in UX design
2017年10月24日

Lego serious play usage in UX design

LE GO ® SERIOUS PLAY® (LSP) is a great methodology that uses and builds on team thinking and equal...

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Maria Amidi Nouri
UX Architect
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Milán Tar
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Adam Dragus
Business Design Consultant
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