Qualitative research methods in the world of UX research
There are several qualitative methods for understanding user behaviour, for assessing and researchin...
5 articles in: "Mental models"
Interview techniques for advanced interviewers
Because interviewing is quick and easy, it is a popular tool for collecting user feedback. It is a (...
Improve your research with mental models to have a user centered design strategy
About Indi Young Indi Young started her career as a software engineer, with a Computer Science B S g...
“Mental images”, mental and conceptual models 2.
What are conceptual models? The mental model of the interface or website currently being used is ref...
“Mental images”, mental and conceptual models 1.
What are mental models and why should every development start by mapping out the user’s mental model...
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Maria Amidi Nouri
UX Architect