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DISCOVER
Stakeholder interviews – Defining business goals
Business goal and KPI definition
Website, webshop, application analysis
Analysis of web analytics (like Clicktale)
User Interviews
Ethnographic observation
Diary study
Creating mental models – User needs assessment
Best practices research, competitive analysis
Lego Serious Play
DEFINE
Personas
User journeys, experience map
Card sorting
Navigation, Content structure design
Design Sprint
Empathy map
Kano Model
DESIGN
Quick sketching
Wireframes
Service design
Voice user interface design
User testing
A/B testing
Treejack validation test
Paper prototype test
UX guide
UI design
Styleguide
DEVELOP
WordPress selection and customization
SEO recommendations
EDUCATION
UX mentoring
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