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In the recent years, chatbots have evolved and improved significantly and penetrated areas where customer focus has a strategic importance, such as banking. In this article, we are going to present the main reasons behind the broader adoption of chatbot services from a customers’ as well as banks’ point of views. Read more
Where do Hungarian banks stand in the region in terms of digitalization? Currently 13 Hungarian banks have mobile applications with great difference in quality It is worth to know thorough international research to see the Hungarian market. Deloitte has investigated 248 banks in the EMEA (Europe, Middle East, and Africa) region in terms of digital maturity (full research is available here). Read more
The importance of UX writing can be and has been expressed in many ways in the recent years. In this article, we claim that UX writing is important because it connects the visual elements of your design with the mindset and the vocabulary of the user. Read more
Chatbots have become mainstream recently. Today, the majority of stores and services have chatbots. Read more
Digital money trading and managing tools have improved significantly since 2009 when released. At the beginning, we hardly had any possibilities to buy cryptocurrencies for traditional (or as it is called within the crypto society, fiat) money. Read more
Eye tracking which is the process of measuring the point of gaze, is a widespread research method enabling accurate monitoring of the visual efficiency of any internal space or screen, including virtual reality and games. Its main benefit is that the results are unquestionable: you can precisely identify what drew the attention of the research participants and what they avoided altogether. Read more
The term dashboard comes from automobile dashboard, it has evolved during the decades and it is now also used in the digital world. Dashboards are a dynamic way to visualize data,s track statistics and demonstrate key performance indicators. Read more
Okay, as everyone else’s, I assume, my vantage point is based on Dan Saffer’s exceptional work “Microinteractions”. As he puts it, microinteractions are functions that are able to do one thing but one thing well. Read more
What was the task we had to complete? We had a remote UX researcher and an assistant on one side and a tester on the other side. So we had to be able to stream the tester’s face and screen in real-time and additionally, due to post production purposes we also needed to be able to record the session, in order to cut and edit the material. Read more
Still invisible to most of us, a huge revolution is unfolding: the Internet of Things, or IoT is exploding, with an increasing number of devices connecting to it, supplying data that is later assessed based on various aspects. According to Gartner’s estimate, by the end of this decade the presence of these devices will be higher by one order of magnitude than the presence of humans. Read more
Rung András’s presentation at “Ebanking Summit” conference. Find below the excerpt of the presentation. Read more
About Indi Young Indi Young started her career as a software engineer, with a Computer Science B S graduating in 1987, in her early projects, she realized that there was a gap between what computer scientists knew about the users, as engineers and creators, and what people were trying to ultimately accomplish. This was the recognition that turned Indi Young towards UX research and led to the foundation of UX agency Adaptive Path in 2001. Read more
Since the introduction of the first AppleWatch, fintech applications are present for smartwatches, for instance, fintech applications developed for brokers and investors to help them greatly in monitoring and following constantly the change in stock and rate fluctuations without making them take out their phones from their hip-pocket in every 10 seconds. In present days bank sector is also attempting to catch up with fast technological progress , since by this time it’s practically a must to be able to manage our banking issues purely online. Read more
Design Thinking (which refers to creative strategies designers use during the process of designing) is a technique that we should definitely pay attention to. It is becoming increasingly popular in business, and it is used for example by Apple, Google, Samsung and GE. Read more
Rung András’s presentation at “Nagy Magánpraxis” conference – download the presentation in English (pdf). Find below the excerpt of the presentation: WHAT IS UX? User experience design means planning and visualising functions which offer value to user business needs leading to a more efficient design and a higher development standard We are the architects of the digital space WHY UX? Higher sales or more users Faster and more affordable development More affordable maintenance Greater satisfaction DECISION-MAKING BASED ON POTENTIAL REVENUE UX-UI design accounts for 10-15% of development Estimated by measuring and testing profit Calculation of return before development. Read more
Many years ago business plans were documents that spanned tens of pages. They were later cut down to 3-5 pages. Read more
When the first microchips were created, no one assumed that the IT industry would invade the markets of almost every sector. The 21st century saw an acceleration of this trend with the advent of Fintech in addition to a number of other changes. Read more
Design Studio is one of the best and easiest methods of Design Thinking, and essentially consists of participants making various drawings of the interface that they consider adequate and relevant. This allows them to think and find common ground without any restrictions, which is not necessarily a given in mainstream developments. Read more
Rung András’s presentation at Data-driven Leadership Bootcamp. Find below the excerpt of the presentation. Read more
We were requested to redesign the Simple application in spring of 2016 after having won a tender up against Hungary’s two leading mobile UX agencies. . Read more
For many people, the premise that an interface should be tested and undergo comprehensive research is no longer surprising. Larger, more conscious organisations (such as OTP eBiz) are starting to supplement the development process with strings of interviews (including interviews to assess mental models) Research and testing is recommended throughout the entire development process; situations where we want to perform a specific measurement on an existing interface can also arise after development has been completed because either we perceive a hiccup or our users tell us about it. Read more
Rung András’s presentation at the FinTechRadar on the 18th of October 2017. Find below the excerpt of the presentation. Read more
Donald A. Norman was born in 1935 in America. He graduated from MIT in electrical engineering and from the University of Pennsylvania in electrical engineering and mathematical psychology. Read more
Rung András’s presentation at the E-banking summit on the 11th of October 2017. Find below the excerpt of the presentation. Read more
LEGO® SERIOUS PLAY® (LSP) is a great methodology that uses and builds on team thinking and equal communication. It allows the team to clarify and understand current situations, ambitions and objectives, and how they can be implemented. Read more
The first Hungarian Fintech contest organised by FinTechRadar, the newshub for innovative financial and insurance services has granted “The most userfriendly Fintech Solution” award to the Simple mobile payment application. This is the first award in Hungary to specialize in financial and insurance solutions. Read more
How should we start a diary study? We want to know what users do when we are not there with them: what are their recurring problems, what are the actual situations they experience. Ask them to take notes of what they do (preferably in digital form, for example in a private blog, Google Docs, etc. Read more
The date picker can simplify the entry of dates in an input field. Indicating the date may seem like a small, negligible item in an application or a website. Read more
Rung András’s presentation at the E-banking summit on 30th May 2017 – download the presentation in English (pdf) or download in Spanish (pdf). Find below the excerpt of the presentation: WHAT IS UX? Designing the user experience means designing and visualising functions that offer value to users defined by business needs. Read more
We have been using Asana since 2013 to manage both UX and web development projects and to keep record and manage general company-related tasks. We are convinced that every company needs some sort of online project management tool, as projects cannot be efficiently managed using only emails and Excel sheets. Read more
Comfort is what most internet users strive for in almost every regard. If giving a review or rating is or appears to be too complicated, it will scare off all users besides the most committed ones, which are the ones typically ready to give a negative review. Read more
Rung András’s presentation at the NLP meetup on 22th February 2017. Find below the excerpt of the presentation. Read more
Prototypes are the representation of a design concept which we prepare in order to communicate or test our ideas. Paper prototyping is a technique that involves quick hand drawn sketches of interfaces which are valuable assets for user testing. Read more
Why us? We have 15 years experience in designing, testing websites, applications and presentations on the topic. We are considered the leading agency in Hungary. Read more
What are conceptual models? The mental model of the interface or website currently being used is referred to in psychology as the conceptual model. This conceptual model is shaped by the mental model of the designer who created and designed the interface. Read more
What are mental models and why should every development start by mapping out the user’s mental model of the attitude object (the service, application, topic, etc. )? What are mental models? For centuries, the central question investigated in not only psychology, but also philosophy and linguistics has been how we represent to the world in our minds. Read more
“What great content strategy this website has. ” Has any user ever uttered this phrase? Certainly not. Read more
The supposition that the fewer the clicks required to reach something, the better the design is ubiquitous. But anyone familiar with UX knows better. Read more
When designing new and innovative interfaces, we are trying to predict where we are headed and what the future will bring. What will the new user expectations be, and how will be able to best meet them? Josh Clark has pertinently said that UX does not necessarily bring in new ideas, but implements old dreams instead. Read more
When designing or redesigning products we frequently face the situation when stakeholders provide an already finalised concept for UX experts and digital designers to work with. Nevertheless, this process does not support efficient business. Read more
Difficult to imagine the problems and issues the predecessors of today’s usability experts, the architects thousands of years ago had struggled with. It wasn’t easy to build up science and art from nothing, to figure out how things work and how to achieve practicality and beauty. Read more
Do you finally want to create something of lasting value? Join our UX team. Don’t miss this truly unique opportunity! What you will do: Devise the UX strategy and concept Create detailed, high-standard wireframes and prototypes Create personas Fine-tune and visualise business ideas from a UX perspective User testing and interviewing Communicate with clients and gauge their needs Plan user trajectories Create experience maps Cooperate with designers and developers Content management Prepare analytics Support and lead non-senior UX designers (If you are a senior designer) We are open to full-time, part-time, or even self-employed work schemes. Read more
We all have seen projects wasting money and time for unnecessary developments and features based on totally wrong design concepts. Good news is we can avoid this with a cheap and easy method. Read more
Even if you own a successful webshop there is always room for improvement in order to reach higher conversion rates: helping the user to achieve her goals by removing obstacles from her way or at least not hinder the user in her activity. Here are five tips to try on your website. Read more
A graphic design mock-up and a high fidelity wireframe share several characteristics which makes difficult to see where the work of the UX expert ends and the graphic designer’s starts. Not yet prevalent in Hungary, smart project planning beyond the waterfall model makes possible for the UX and the graphic designer to work on the same task together. Read more
The concept of unity is an essential principle in design. Today, we cannot imagine a quality web page without carefully applied typography, color unity and other look and feel elements. Read more
Today, a large company without a mobile page or application is embarrassing. Raiffeisen might as well felt the shame so the Raiffeisen mobile banking app was born. Read more
For beginners it is often difficult to decide whether pen and paper or digital wireframing is the most efficient and what are the necessary steps that one should consider. Now, let’s have an overview of the basics of wireframing. Read more
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