Rung András’s presentation at "Nagy Magánpraxis" conference – download the presentation in English (pdf).
Find below the excerpt of the presentation:WHAT IS UX?
Find below the excerpt of the presentation:WHAT IS UX?
- User experience design means planning and visualising functions
which offer value to user business needs leading to a more efficient design and a higher development standard - We are the architects of the digital space
- Higher sales or more users
- Faster and more affordable development
- More affordable maintenance
- Greater satisfaction
- UX-UI design accounts for 10-15% of development
- Estimated by measuring and testing profit
- Calculation of return before development
- Return on investment within roughly one year, possibly months
- 83% average KPI improvement
- Understanding business objectives
- Background knowledge of the sector
- Building a workable business model
- Guidance for the project
- Savings achieved through proper planning
- Design thinking
- Motives, thinking and identifying objectives
- Defining the required functionalities
- Methodology tailored to the objectives
- Context and life situations
- Iteration
- Consistence
- Consistence
- Persona based
- Validation of ideas
- Regular testing
- Testing by platform
- Little and poor knowledge of users
- Low focus on mobile
- Poorly-considered user journeys
- Serious risk in switching
- Suitable for completing the task
- Low degree of physician integration
- Trust
- Accessibility
- Differing costs of interaction
- Straightforward
- Easy to learn, support
- Service design approach
- Observation-based experiences