Experience of use, patient’s satisfaction
Rung András’s presentation at “Nagy Magánpraxis” conference – download the presentation in English (pdf).
Find below the excerpt of the presentation:
WHAT IS UX?
- User experience design means planning and visualising functions
which offer value to user business needs leading to a more efficient design and a higher development standard - We are the architects of the digital space
WHY UX?
- Higher sales or more users
- Faster and more affordable development
- More affordable maintenance
- Greater satisfaction
DECISION-MAKING BASED ON POTENTIAL REVENUE
- UX-UI design accounts for 10-15% of development
- Estimated by measuring and testing profit
- Calculation of return before development
- Return on investment within roughly one year, possibly months
- 83% average KPI improvement
CONCEPT
- Understanding business objectives
- Background knowledge of the sector
- Building a workable business model
- Guidance for the project
- Savings achieved through proper planning
- Design thinking
RESEARCH
- Motives, thinking and identifying objectives
- Defining the required functionalities
- Methodology tailored to the objectives
- Context and life situations
WIREFRAMING
- Iteration
- Consistence
- Consistence
- Persona based
TESTING
- Validation of ideas
- Regular testing
- Testing by platform
CURRENT ISSUES
- Little and poor knowledge of users
- Low focus on mobile
- Poorly-considered user journeys
- Serious risk in switching
- Suitable for completing the task
- Low degree of physician integration
FOCUS ON HEALTHCARE
- Trust
- Accessibility
- Differing costs of interaction
- Straightforward
- Easy to learn, support
- Service design approach
- Observation-based experiences
Andras Rung
The author
A real veteran of UX by having 13 years of experience. Strong focus on business needs and innovation. András Rung has worked for various institutions and companies since 2002. He is the co-author of the first Hungarian usability book and author of the usability blog Ergomania.
Dear ergo,
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