The Paradox of Excellence: The ROI Ceiling of Banking Apps
European digital banking has reached the limits of its current technological model. Over the past de...
4 articles in: "Cognitive load"
Designing for Everyone: It's About Empathy, Not Just Compliance
Recently, I had the chance to speak at a Product Design Talks session about something I find im...
The road to maximum usability leads through minimal cognitive load
How easily users can find the content they are looking for on a website and how easily they can solv...
Content strategy
“What great content strategy this website has.” Has any user ever uttered this phrase? Certainly not...
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Maria Amidi Nouri
UX Architect