Rung András’s presentation at the E-banking summit on 30th May 2017 – download the presentation in English (pdf) or download in Spanish (pdf).

Find below the excerpt of the presentation:

WHAT IS UX?

  • Designing the user experience means designing and visualising functions that offer value to users defined by business needs. More efficient design and development at a higher standard
  • We are the architects of the digital space

 

WHY UX?

  • Higher sales or more users
  • Faster and more affordable development
  • More affordable maintenance
  • Greater satisfaction

 

PRIORITY FOCUS POINTS IN FINANCIAL UX

  • Business perspective
  • In-depth knowledge of processes and issues
  • Insight on trends and best practices
  • Experience in handling difficult situations
  • Flexible adaptive capacity

 

WHAT DOES THE FUTURE HOLD?

  • Personalisation
  • Integrated sales
  • Research-led design
  • Service design, holistic approach
  • Voice control, chatbots
  • Direct and straightforward communication
  • Interpretative PFM

 

PERSONALISATION

  • Created from an adequate database
  • In-depth understanding of behaviour and thinking
  • Personas that are actually used
  • Modular architecture
  • Continuous measureing and testing
  • UX experts with AI knowledge

 

INTEGRATED SALES

  • Sales processes for identified users
  • Third party sales
  • Context-sensitive recommendations
  • Identification of life situations

 

RESEARCH-LED DESIGN

  • Instead of ad hoc executive decisions
  • Instead of endless arguments
  • Integrated measurement permeating all areas
  • Functions based on mental models
  • Functions based on mental models

 

SERVICE DESIGN, HOLISTIC APPROACH

  • The dominance of mobile first is over
  • No experience without physical processes
  • Service-centric thinking

 

VOICE CONTROL, CHATBOTS

  • The appearance and automation of chat interfaces
  • For the visually impaired, children, the illiterate and people with occupied hands
  • Proper AI and voice recognition
  • Other non-intimate details

 

DIRECT, STRAIGHTFORWARD

  • Easily understandable for users
  • Easy to use
  • No lengthy introduction

 

DECISION-MAKING BASED ON POTENTIAL REVENUE

  • UX-UI design is 10-15% of development
  • Estimated by measuring and testing profit
  • Calculation of return before development
  • Return on investment within roughly one year, possibly within months
  • 83% average KPI improvement

 

HARD CRITERIA

  • Conversion, client acquisition
  • Lead generation
  • Retention
  • Recommendations
  • Worker productivity
  • Savings on costs

 

SOFT CRITERIA

  • Involvement
  • Satisfaction
  • Loyalty
  • Recognition

 

MORE EFFECTIVE SALES

  • StubHub 2.6% = 18 million USD in additional revenue
  • Bank of America +45% registrations
  • fairkolcson.hu 9% conversion
  • 300 million Dollars button on amazon.com

 

LOWER SUPPORT COSTS BY IMPROVING THE SELF SERVICE FUNCTION

  • DELL: 10 million USD cut in support costs thanks to self service
  • Israel Aircraft Industries 22,000 USD investment, 780,000 USD saved

 

COST CUTS ON DEVELOPMENT

  • Development time can be reduced by 33-50%
  • Development cost can be reduced by 50%

About the authors

Dr András Rung thumbnail
Dr András Rung
CEO, Founder

A veteran of UX by having almost 20 years of experience.LL