About Indi Young Indi Young started her career as a software engineer, with a Computer Science B S graduating in 1987, in her early projects, she realized that there was a gap between what computer scientists knew about the users, as engineers and creators, and what people were trying to ultimately accomplish. This was the recognition that turned Indi Young towards UX research and led to the foundation of UX agency Adaptive Path in 2001. Read more
What are conceptual models? The mental model of the interface or website currently being used is referred to in psychology as the conceptual model. This conceptual model is shaped by the mental model of the designer who created and designed the interface. Read more
What are mental models and why should every development start by mapping out the user’s mental model of the attitude object (the service, application, topic, etc. )? What are mental models? For centuries, the central question investigated in not only psychology, but also philosophy and linguistics has been how we represent to the world in our minds. Read more
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