Fintech UX trends – The time of voice first is here

Rung András’s presentation at the FinTechRadar on the 18th of October 2017.
Find below the excerpt of the presentation.

 

You can also download the presentation here.

PRIORITY FOCUS POINTS IN FINANCIAL UX

  • Business perspective
  • In-depth knowledge of processes and issues
  • Insight on trends and best practices
  • Experience in handling difficult situations
  • Flexible adaptive capacity

 

WHAT DOES THE FUTURE HOLD?

  • Personalisation
  • Integrated sales
  • Research-led design
  • Service design, holistic approach
  • Voice control, chatbots
  • Interpretative PFM
  • Direct and straightforward communication

 

PERSONALISATION

  • Prepared by an adequate database users
  • In-depth understanding of behaviour and thinking
  • Personas that are actually used
  • Modular architecture
  • Continuous measurement
  • UX experts with AI knowledge

 

INTEGRATED SALES

  • Sales processes for identified users
  • Third party sales
  • Context-sensitive recommendations
  • Identification of life situations

 

RESEARCH-LED DESIGN

  • Instead of ad hoc executive decisions
  • Instead of endless arguments
  • Integrated measurement permeating all areas
  • Functions based on mental models

 

SERVICE DESIGN, HOLISTIC APPROACH

  • The dominance of mobile first is over
  • No experience without physical processes
  • Service-centric thinking

 

VOICE FIRST TIME

  • KPCB, “Voice recognition accuracy has rapidly surpassed 90% and is approaching the 99% threshold for accuracy.”
  • Derek White, BBVA: 2020, 30% of searches on web browsers such as Google will be done via voice commands, i.e. “hands-free”.
  • Siri handles over 2bn commands a week
  • Alexa in 4% of US households (2016)

 

VUI: FOOTMAN OR FRIEND?

  • Situation-dependent adaptation (task, intent)
  • Co-reference and context management
  • A mix of visual and voice-based solutions
  • Expectation management

 

MOBIL SOLUTIONS

  • MIA mobile – Garanti BBVA in Turkish
  • Royal Bank of Canada
  • Santander SmartBank
  • Ebankit – Cortana car
  • Barclays Siri integration

 

ALEXA SOLUTIONS

  • One Capital
  • D3 banking
  • Country Federal Credit Union
  • HDFC Bank
  • Virginia Credit Union
  • Amex
  • ICIC Voicepay
  • Starling Bank – Google home

 

WHO?

  • People with occupied hands
  • Those focusing on efficiency
  • The illiterate
  • Children
  • With poor vision/dyslexia

 

WHY IS IT BETTER?

  • Faster
  • More comfortable
  • Some can only handle this
  • More natural
  • More fun

 

WHAT ARE THE WORRIES?

  • Safety
  • Not discreet enough
  • Do not know what to ask

 

FOR STATUS REPORTING

  • Balance inquiry
  • Spending Summary/li>
  • Exchange rate information

 

TASK EXECUTION

  • Transfer
  • Top up
  • Approval
  • ATM search

 

HOW TO BUILD IT UP?

  • On-site work and interviews
  • VUI and modern language theory (Fillmore, Goldberg)
  • Wildcards and logical inputs
  • Complex opportunity management
  • Nuance Mix, Api.ai, Wit.ai
  • Creating visual screens
  • Special testing (Wizzard of Oz)

 

0 comments

Share your opinion with us

Please type your message

Please type your email!

Please type your message

Send comment

We create exceptional websites, mobile applications and software to help you.

Dear ergo,

My name is . My email address is . And I have the following message for you:

recommended
articles

Find out more about the topic

Eye tracking in practice

September 26, 2018 | 10 mins read | 0 comment

Eye tracking which is the process of measuring the point of gaze, is a widespread research method enabling accurate monitoring of the visual efficiency of any internal space or screen, including virtual reality and games. Its main benefit is that the results are unquestionable: you can precisely identify what drew the attention of the research participants and what they avoided altogether. Read more

Dashboard creation for UX designers

August 17, 2018 | 7 mins read | 0 comment

The term dashboard comes from automobile dashboard, it has evolved during the decades and it is now also used in the digital world. Dashboards are a dynamic way to visualize data, track statistics and demostrate key performance indicators. Read more