Preserving User Trust: Ethical AI Use in UX Design
When the financial use of artificial intelligence (AI) is discussed at conferences, it’s not u...
4 articles in: "UX strategy"
How Customer Journey Mapping Fixes Poor Experiences and Accelerates Digital Transformation
In today's highly competitive digital environment, where choosing another product or service is lite...
In Conversation with Jakob Nielsen, part 2/3
Transformation of UX teams and the Evolving Roles of Design Professionals
In this second part of my conversation with Jakob Nielsen, we pick up where we left off in the ...
UX in Zurich
It’s Switzerland’s biggest city, with a population of less than half a million, of which nearly a th...
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Maria Amidi Nouri
UX Architect